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Everything covered, the trees, cars. "The assignment I gave myself was simple and authentic," says Owens, "what would I personally wear on a road trip in an aesthetically focused self - contained moving spaceship I was trying to strike a balance between strictly functional and flamboyantly deranged." In order to create this exceptionally nuanced wardrobe, he stripped everything back to basics.

Kering would likely aim to help Moncler expand beyond outerwear, but the brand hasn't been able to diversify in the past and its ability to do so impacts its growth capacity.

Where many others seem wrung dry of ideas and frazzled, www.monclersoutlets.com Anderson almost can't keep up with his own output. Around the same time that Moncler Genius was launched, Italian skiwear brand Colmar introduced Colmar A.G.E.

Uniform jackets are cut in sturdy cotton and paired with chinos. Moritz to the conference rooms of the World Economic Forum in Davos. That's what our Moncler Jackets strategy is based on now and also in the future, all under the Moncler umbrella.

There is simplicity in the garments compared to previous seasons. We thought it was interesting that they were things that encourage you to be outdoors or encourage you to go outside, even though we still had the conceptual sculptures.

It's no secret that the program is engineered to speak to the young, international, internet - savvy fashion consumer. And nowhere is that clearer than in the new Moncler Genius lineup, which is a murderer's row of designers, all of whom are setting the agenda for high fashion right now.