First, a warm embrace. In 2018, having observed the growing demand for newness linked to digitally native Moncler Outlet consumers disengaging with traditional product delivery cadences and demanding more communication from brands, Ruffini launched the Moncler Genius project.

The project, which debuted in 2017, has seen Moncler serve as a template for some of the industry's biggest designers to refit in their own image. "I don't mind being alone," he said.

"I think of a Moncler jacket in a similar way, something that has a solid looking form but actually is as light as air." Two models in particular, the "Glenard" (a bulbous double - hooded white cotton jacket) and the "Halibut" (an oily black matte nylon jacket with vertical channel quilting) call to mind the envelope - pushing shapes of the show pieces but wouldn't look too out of place on your daily commute.

"This one was about lightness and travel," he said of the latest collection. Veronica Leoni started working on this collection just days after Moncler's raucous last - February Genius launch and after - party: ah, the Rick Owens RV, the bratwurst, and the dance floor.

Key features of the delivery include teddy fleece parkas, hooded sweatshirt with bold typography, padded duvet trousers, and sees the iconic Maya jacket updated in three different corduroy colourways.

For Rocha that meant amping up the femininity on Moncler's signature utilitarian designs by incorporating floral prints, ruffles, and all manner of embellishments.