Utilizing an example from the game, which integrates his personal life, specifically his NBA 2K23 MT wedding celebration, Singh illuminated how NBA2K integrates so many elements of life in their games. "That's how we strive to develop our game and I believe that our game is superior to others, in terms of how much you actually care about players playing your game." Singh said.

With the emphasis placed on individuals, Singh said NBA2K wants its players to live what it's like to be an NBA superstar through their game. Continuously adding new features to permit this to occur, Singh said the game is able to evolve alongside the constant evolution of the NBA.

"I remember 2K11 when it first came out, and the first time we featured Jordan on the cover, I was thinking, 'How can we make it bigger that this?' We had just put an entire set of legends in this game, and for the very first time, this Jordan challenges is amazing and the graphics are insane, but the evolution of MyCareer has taken that to a new level. We're only scratching the surface of the possibilities we have. "

You dropped the ball off for Travis Scott, you have J. Cole on the cover, you had Lil Wayne at your launch event What's the best way to make these connections?You hear about it all the time, you notice it. You've seen that Serge Ibaka thing last week with him having 35 million listeners on Spotify. It's like living together in a sense.

So 2K's role in that is to just be as authentic as we can and to push the boundaries of cultural. In other words, whenever we can play into that, I think this is something that will inspire us.I must ask you this. Many fans asked why there wasn't a 2K23 joint edition of LeBron and MJ to create the legendary edition? Did you guys consider LeBron?

I'm sure 23 jumps in everyone's head, however I believe that placing Jordan on a cover was more of a statement of the greatest of all time right, and we felt like this was the best 2K ever, which is why we made a statement by putting him on there. It's the year that brought glory, and we felt like Jordan was the choice. We've obviously worked with LeBron on previous covers and will continue to do so. He's an amazing partner , but I'm not Buy MT 2K23 saying there was always Jordan for us.